Denial runs dry

Science doesn’t deal in absolutes. Instead, science is the process. Scientists (the people that science) use doubt in established explanations of how the world works to create new theories that attempt to improve upon the old. New theories are rigorously tested, rejected theories are consigned to the history books, while theories that doubt cannot reasonably... Continue Reading →

In search of the climate hesitant

Beliefs held by others are always more complicated than we like to admit. For vaccine communication we’ve long known that the “pro-” or “anti-” vaccine dichotomy isn’t much help when studying how to actually increase vaccine uptake. Sure, behaviour for any one vaccination is binary (either someone has had the vaccine, or they have not),... Continue Reading →

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